Project Overview
Package design/character Art/Illustration
This is a pet beetle breeding kit designed for kid, with the intention of balancing fun, practicality, and education, guiding children to develop a good understanding of nature.The purpose of this gift box set is to integrate a complete breeding kit, including the complete breeding needs from larvae to adult beetles, as well as a certain level of scientific knowledge and teaching function.
Tools
Procreate. Adobe Suite
Material
300g mounted card paper, 300g coated card paper
Data Visualization
In terms of overall data, the sampled population was differentiated by the presence or absence of children in the household, and the main findings are as follows:
In the home environment, the most popular pets are pet dogs, and the acceptance of adding new pets by families in this group who do not currently own pets is low (less than 20%). Acceptance of beetle pets in this group is also relatively low (30%), and overall, there is a small percentage of potential users of this product.
Among young people, the most popular pet is the pet cat (nearly 50%), and a high proportion of those who do not keep pets are willing to consider keeping pets (about 70%), and a relatively high proportion of them are able to accept beetle pets (66.28%), of which 92% indicated that the "Beetle Breeding Package" is acceptable and willing to buy. were acceptable and willing to purchase.
In the young people group, there is not much difference in the selection by gender, in the category of "acceptable beetle pets", 67% and 65% of men and women respectively, and 85% and 95% of men and women respectively, said that the acceptance of the beetle feeding package is acceptable and would like to buy the product.
This shows that the main potential users of this product are young people between the ages of 18 and 30 who have basic financial means, and the effect of gender on the acceptability of this product is not significant.
Character Design
The characters draw inspiration from two classic beetles: the irritable South Asian stag beetle (blue) and the slender and beautiful Metalliferous slender leaf beetle (orange). With their large size, ease of raising, and striking features, they are perfect for beginners and children.
PACKAGE DESIGN
1. The degree of acceptance of the package is relatively high, especially for the novice group, almost 100% acceptability, you can add some modules that can be diy as appropriate.
2. There are user groups who prefer adult worms, we can consider splitting the larvae and adult worms for the feeding package, making them separately, and they can be purchased separately.
3. For the fear of bugs, we can solve the problem of "uncontrollable, angular, dangerous, fast", etc. We can cut down this kind of feeling when we set the ip image, and strengthen the appearance and image of roundedness.
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